Numbers, not marketing promises.
Three recent NDIS client outcomes across website builds, SEO campaigns, and Google Ads management. Real engagement patterns, real ranking positions, real costs.
Three outcomes, three service types.
Website rebuild, SEO campaign, Google Ads restructure — real numbers from the last 12 months.
The full context behind the numbers.
Case study summaries with the actual work, timeline, and results. Full case study PDFs available on request.
Acme Support Services — every tracked keyword onto page one to three, organically
Brisbane-based provider held rank for only one keyword, capped by slow page speed and on-page structure that wasn't giving Google clear signals. Built suburb + service-specific pages (nursing in Logan, transport support on the Gold Coast and Moreton Bay, personal care on the Gold Coast), backed by high-authority backlink building, local directory listings, competitor content gap analysis, and 2–3 blog posts a month.
Results at 3 months: 63% of 51 tracked keywords in Top 10, 100% in Top 30, Domain Rating to 11+, 1,400+ backlinks built — entirely organic.
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Aussie Bridge Care — now surfacing in Google AI Overviews, not just standard rankings
Content wasn't matched to search intent, and technical errors plus slow speed were undermining trust with Google. Shifted from isolated pages to a topical-authority strategy: interlinked content clusters across core NDIS service areas, expanded location pages, on-page optimisation, off-page link building, and a technical clean-up (including deliberately deindexing 77 low-value pages to focus crawl budget).
Results: 56% Top 10, 100% Top 30, 98% site health score — and now appearing in AI Overviews/AI Mode, a second visibility channel most competitors don't have.
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EDSA Disability — from page ten to a genuine foothold on page one
Barely visible for the Adelaide-specific searches families actually use, hampered by technical, on-page, content and speed issues. A weekly-audited, 9-month programme: competitor backlink and content gap analysis, Domain Rating built from 0 to 24, Web 2.0 links, a guest post on plus100years.com, and technical fixes checked every Monday.
Results at 9 months: Average keyword position improved from #92 to #49 (a 47% lift), 100% site health score, 119 referring domains built.
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Humility Support Services — a 154-keyword footprint across a wide suburb spread
Covering suburbs from Seventeen Mile Rocks to Berrinba to Inala made the usual speed and on-page issues harder to overcome with one generic services page. Built dedicated location + service pages per suburb instead, plus high-authority backlinks, local directories, competitor content gap analysis, and ongoing content publishing.
Results at 9 months: 32% of 154 tracked keywords in Top 10, 96% in Top 30, Domain Rating 18, 525 backlinks — with the brand name itself now owning position 1 for every variation.
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Lucky Support Solutions — six keywords at position 1, zero paid spend
Same structural issues as most NDIS sites — slow load speed, weak on-page structure — were limiting local visibility. Built authority around the specific suburbs the provider serves, starting with Lethbridge and Emerton before expanding to Mount Druitt and Penrith, backed by backlink building, directory listings, and consistent content.
Results at 3 months: 70% of tracked keywords in Top 10, 100% in Top 30, Domain Rating 12, 1,700 backlinks built.
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MediHealth Connect — five service lines that stopped competing with each other
Five services (nursing, wound care, interpreting, support coordination, transport) were sharing pages and diluting each other's relevance, on top of speed and on-page issues. Gave each service line its own landing page, added branded search protection, and ran competitor content gap analysis focused on chronic disease nursing and support coordination.
Results at 3 months: 25% of 16 tracked keywords in Top 10, 100% in Top 30, Domain Rating 13 — the brand term "medihealth" (390 searches/month) already sitting at position 2.
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Seareal — page-one wins across five regional centres at once
Servicing Townsville, Mackay, Cairns, Rockhampton and the Sunshine Coast made speed and structural issues harder to fix and harder to ignore. Took a location-first approach — a dedicated, strong page per regional centre rather than one generic regional page — paired with backlink building and consistent content.
Results at 3 months: 46% of 28 tracked keywords in Top 10, 100% in Top 30, Domain Rating 8, with several location-based terms already leading page one.
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Superior Quality Care — the highest Domain Rating in the portfolio
Same structural issues as most NDIS sites, spread across four regions at once. Nine months of on-page optimisation, competitor content gap analysis, and high-authority backlink and local directory building (including platforms like Pure Local).
Results at 9 months: 47% of 28 tracked keywords in Top 10, 99% in Top 30, Domain Rating built to 25, 1,500 backlinks, five keywords holding position 1 simultaneously.
View Detailed Case StudyWant results like these for your NDIS business?
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